To communicate that McDonald's has 24hs service we did a visual synthesis where we showed the time-lapse of a night through a long exposure photograph of a full starred sky with a Mc Donald's restaurant in front of it.
This professional campaign titled 'Urban, Mountain, Beach' was published in Uruguay in April, 2019. It was created for the brand: McDonald's, by ad agency: TBWA. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Cámara/TBWA, Montevideo, Uruguay
Creative Director: Chris Garbutt, Gabriel Lista, Diego Varela, Germán Ferrés
Art Director: Marjorie Vardo, Carolina Faget, Lucía Echeverrigaray
Copywriter: Carolina Faget, Lucía Echeverrigaray
Photographer: Franck Bohbot
Director of Art Production: Teresa Rad
Client Approval: Guillerme Coe, Lucas Fernández, Luciana Pasos