We brought to life a pop-up version of one of the most inspiring stories that happened thanks to Twitter in 2019: the story Billy's Donuts store, a struggling family-owned business from Texas that made the news worldwide after Billy, the son of the family, tweeted about the venue being empty with no customers. By bringing this store to Online Marketing Rockstars in Hamburg, we created an immersive experience that helped Twitter share this touching and mind-opener story together with other surprising ones, aiming to show how powerful the audience of their platform can be. We made tangible and real the unique proposition of the platform: to connect brands with the most valuable audiences when they’re most receptive.
This professional campaign titled 'Billy's Donuts' was published in Germany in May, 2019. It was created for the brand: Twitter, by ad agency: FRASER. This Experiential medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: FRASER, Berlin, Germany
Executive Creative Director: Fernando Barbella
Creative Team: Julian Sonntag, Stefan Kretz
Account Director: Daniel Rajkovic
Executive Producer: Kate Risker
Production Partner: Riskr Ltd.
Film Editor: Angel Cano
Client: Carlos Cantú, Jolanta Baboulidis