Unskippable pre-roll

Agency: Leo Burnett


“Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word.

This professional campaign titled 'Unskippable pre-roll' was published in Russia in April, 2020. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Digital medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Leo Burnett Moscow, Russia
Creative Director: Evgeny Shinyaev
Account-director: Viktoria Semikasheva
Art Director: Ekaterina Trokhina
Copywriter: Daria Tsareva
Account Director: Tatiana Chyornaya / Starcom
Account Group Head: Alevtina Arkhipova
Senior media-planner: Vera Konovalova
Digital Account Director: Irina Fattakhetdinova


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