The International Day for the Elimination of Violence against Women fell on the same day as Black Friday. A day that was supposed to give prominence to such an important cause ran the risk of being forgotten in the face of a very popular date. Finding cheap products was the main interest of people at that time, so we used that to get their attention. The launch of a website with all products priced at 1.80 was promoted by several influencers. The chosen value was related to the phone number used to report violence: 180. On Black Friday, when people entered the site and clicked on the products, a text appeared explaining that those products could not be purchased by certain women because they suffer violence in their relationships. The description of each product explained why it could not be purchased, relating each one to a different type of violence.
This professional campaign titled 'Unpurchasable Products' was published in Brazil in November, 2022. It was created for the brand: Instituto Glória, by ad agency: Artplan. This Digital medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: Artplan
Creative Director: Gustavo Tirre
Art Director: Gustavo Dois
Copywriter: Thiago Diniz