ADVERTISING

Gardena

Grow with your Garden, Flower Fireworks

Agency: Heimat

Description

GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners.
Idea: Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard.
Solution: A huge mural (16m height, 10with) was painted on an inner-city apartment building in a heavily trafficked area. It showed a giant girl, which seemed to pour the tree in front of the wall with the Original GARDENA System.

This professional campaign titled 'Grow with your Garden, Flower Fireworks' was published in Austria in May, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted about 5 years ago.

Credits

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Retouching: Blaupapier Bildretusche Produktion Gesellschaft

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