Unexpected Encounters

Agency: BETC


Since 1933, the Lacoste crocodile has transcended time, style and genre – it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way.
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile.
These sweet, funny encounters trigger smiles, eye contact and camaraderie.
This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides.

This professional campaign titled 'Unexpected Encounters' was published in France in April, 2022. It was created for the brand: Lacoste, by ad agency: BETC. This Film medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 2 years ago.


Ad Agency: BETC
Agency Managers: Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain
Executive Creative Director: Florence Bellisson
Art Director: Agnes Cavard
Copywriter: Antoine Gauquelin
Assistant Art Director: Joachim Touitou
Traffic Manager: Letizia Felici
Art Buyer: Isabelle Mocq
Creative Music Supervisor: Adam Ghoubali
Music Supervisor: Seril Farran
TV Producer: Caroline Bouillet
Production Company: KITTEN
Director: Laure Atanasyan
Sound Company: GUM
Photographer: Ronan Gallagher


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