Crocodiles Play Collective

Agency: BETC


A cast of seven passionate and creative talents wear the polo shirt with a sense of elegance that is their own. They are captured in their cities, in the surroundings that inspire them daily. Five cities (Paris, New York, Berlin, Los Angeles, London) and seven photographers, to conjure multiple points of view. The Lacoste polo shirt becomes the common denominator of those who share the values of the crocodile.

This professional campaign titled 'Crocodiles Play Collective' was published in France in April, 2021. It was created for the brand: Lacoste, by ad agency: BETC. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: BETC, Paris, France
Agency Managers: Gaelle Gicqueau, Fanny Buisseret, Louise Menaige, Romain Cialdella, Suzy Morin
Creative Directors: Aurélie Scalabre, Olivier Aumard
Art Director: Jonathan Baudet-Botella
Assistant Art Director: Joachim Touitou
Copywriter: Clara Lafuente
Music Creative Director: Christophe Caurret
Strategic Planners: Sonya Mahcine, Patrice-Habib Zamy
Traffic Manager: Kemi Zinsou
Production Company: Kitten
Sound Company: GUM
Photographers: Melodie McDaniel (Los Angeles), Vitali Gelwich (Berlin), Stef Mitchell (New York City), Elliot James-Kennedy (London), Quentin De Briey (Paris), Joshua Woods (Paris), Ilyes Griyeb (Paris)
Directors of Photography: Tess Lafia (Los Angeles), Moritz Matlik (Berlin), Julian Kapadia (New York City), Ed Hubert (London), Simon Junot (Paris), Guillaume Joly (Paris), Kyle Keese (Paris)


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