ADVERTISING

Lacoste

The Théo Curin Collection

Agency: BETC

Description

Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.
Lacoste has teamed up with quadri-amputee swimmer Théo Curin, to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people.

This professional campaign titled 'The Théo Curin Collection' was published in France in April, 2022. It was created for the brand: Lacoste, by ad agency: BETC. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted 6 months ago.

Credits

Ad Agency: BETC
Agency Managers: Fanny Buisseret, Romain Cialdella, Theophile Geslain
Executive Creative Director: Remi Babinet
Creative Directors: Aurélie Scalabre, Olivier Aumard
Art Director: Julien Vergne
Copywriter: Alexandre Girod
Assistant Art Director: Mathis Payet
Traffic Manager: Nathalie Sanseigne
Production Company: GENERAL POP
Director:Axel Delwarte
Sound Production: Axel Guenoun

ADVERTISING

iStock Essentials

Steadicam shot of narrow paved s...

Artist: silverjohn

iStock Essentials

Hotel Dongier Antiquites in L'Is...

Artist: settantasette

iStock Essentials

Antique market in L'Isle-Sur-La-...

Artist: settantasette

iStock Essentials

View on Gordes, a small typical ...

Artist: Leonid Sorokin

iStock Essentials

View on Gordes, a small typical ...

Artist: Leonid Sorokin

iStock Essentials

View on Gordes, a small typical ...

Artist: Leonid Sorokin

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.