Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.
Lacoste has teamed up with quadri-amputee swimmer Théo Curin, to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people.
This professional campaign titled 'The Théo Curin Collection' was published in France in April, 2022. It was created for the brand: Lacoste, by ad agency: BETC. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted over 1 year ago.
Ad Agency: BETC
Agency Managers: Fanny Buisseret, Romain Cialdella, Theophile Geslain
Executive Creative Director: Remi Babinet
Creative Directors: Aurélie Scalabre, Olivier Aumard
Art Director: Julien Vergne
Copywriter: Alexandre Girod
Assistant Art Director: Mathis Payet
Traffic Manager: Nathalie Sanseigne
Production Company: GENERAL POP
Sound Production: Axel Guenoun