Agency: 72andSunny


For decades, we’ve been feeding our dogs the wrong food in the wrong amounts. Food that’s often unfit for human consumption. Food that the supermarkets wouldn’t touch. And because of this, nearly half of all Australian dogs are overweight or obese and millions of them die way before their time.
ilume is an Australian based dog food/tech startup that allows dog owners to track their dog’s activity data and feed them the right amount of healthy food made by hand in their kitchens. Instead of kibble and carbs, dogs receive the right amount of proteins and vegetables to lead long and active lives.

This professional campaign titled 'Stay' was published in Australia in April, 2022. It was created for the brand: ilume, by ad agency: 72andSunny. This Film medium campaign is related to the Food and Pets industries and contains 3 media assets. It was submitted almost 2 years ago.


Agency: 72andSunny
CEO: Ross Berthinussen
ECD: Luke Martin
Writers: Andy Flemming, Genevieve Hoey
Art Director: Alexandra Antoniou
Head of Production: Whitney Hawthorn
Brand Directors: Molly Mohr
Head of Design: Michael Kleinman
Designer: Isabel Ugnotti
Director: Tobias Fouracre
Production Company: Rowdy
Producer: Daisy Garside
Music: Keith Kenniff
Sound design: Otis


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.