The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.
This professional campaign titled 'Uncle Roberto' was published in United States in October, 2018. It was created for the brand: McDonald's, by ad agency: Alma. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: ALMA, Miami, USA