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Tajamare

Un Gesto che continua

Agency: VideoStrategie

Description

very family has a gesture that feels like Christmas.
In Italy, one of the most iconic is the flour well: a mound of flour, a fist pressed in the center, eggs dropped in, then hands that turn it into dough.

This film starts from that simple gesture.

A little girl watches her grandmother make fresh pasta at home. She smiles, she gets her hands dirty, she tries to copy the movement. Nothing staged. Just a real, imperfect ritual.

Then we cut to the present.

The same girl, now an adult, is Tajamare’s sfoglina (fresh pasta maker). In the restaurant kitchen she repeats the exact gesture: flour on the table, the fist in the center, eggs falling in. What was once a childhood “Christmas game” has become her craft.

The message is quiet: Christmas isn’t a recipe. It’s a gesture that continues — from one pair of hands to another.

This professional campaign titled 'Un Gesto che continua' was published in Italy in December, 2025. It was created for the brand: Tajamare, by ad agency: VideoStrategie. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 14 hours ago.

Credits

Production company : Videostrategie.it , Senigallia, AN, Italy

ADVERTISING

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