ADVERTISING

Traveler

Umbrella

Agency: Shape

Description

Description: Taiwan is a place with humid climate, which makes people feel wet and even colder during the winter. As known as the key point of a down coat to maintain warmth inside is to keep the down dry.
TRAVELER, as a leading brand of down coat in Taiwan, being the first brand to bring in the "water-repellent" down technology, in order to make the most functional down coat for all consumers.
We made a symbol to introduce this cutting edge technology, "the feather and eiderdown umbrella." Beside its print commercial, we also organized a campaign that brought a "real" feather umbrella to the street around retailers and made people interested on it. They even took photos of it and asked some information about the down coat. 100% made of water-repellent down.

This professional campaign titled 'Umbrella' was published in Taiwan in February, 2013. It was created for the brand: Traveler, by ad agency: Shape. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 9 years ago.

Credits

Advertising Agency: SHAPE Advertising, Taipei, Taiwan
Creative Directors: Norman Lin, Singing Wen, Alex Liu
Art Director: Brandon Chung
Copywriter: Helen Lu

ADVERTISING

iStock Essentials

Multi ethnic people going on bus...

Artist: jacoblund

iStock Signature

Young woman arriving at a tropic...

Artist: Giselleflissak

iStock Signature

Young Couple Taking Break from S...

Artist: AzmanL

iStock Essentials

Astronaut on foreign planet in f...

Artist: NiseriN

iStock Essentials

Male traveler with suitcase at a...

Artist: jacoblund

iStock Signature

Asian chinese mid adult female a...

Artist: Edwin Tan

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.