Description: Taiwan is a place with humid climate, which makes people feel wet and even colder during the winter. As known as the key point of a down coat to maintain warmth inside is to keep the down dry.
TRAVELER, as a leading brand of down coat in Taiwan, being the first brand to bring in the "water-repellent" down technology, in order to make the most functional down coat for all consumers.
We made a symbol to introduce this cutting edge technology, "the feather and eiderdown umbrella." Beside its print commercial, we also organized a campaign that brought a "real" feather umbrella to the street around retailers and made people interested on it. They even took photos of it and asked some information about the down coat. 100% made of water-repellent down.
This professional campaign titled 'Umbrella' was published in Taiwan in February, 2013. It was created for the brand: Traveler, by ad agency: Shape. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: SHAPE Advertising, Taipei, Taiwan
Creative Directors: Norman Lin, Singing Wen, Alex Liu
Art Director: Brandon Chung
Copywriter: Helen Lu