Description
Objective: For New Years Day, we had to design a calendar for our client KRRISH, a construction and real estate firm. The objective was to establish the brand identity through a well-crafted design and build stronger relationships with prospective associates. Execution: Just like our client brings architectural marvels to life, we gave life to a simple paper calendar by crafting it into a set of 4 innovative table-top skyscrapers. Result: The calendar portrayed KRRISH as a contemporary and innovative brand in cluttered market space. It found its place on the tables of famous architects, associate business firms and prospective clients.
This professional campaign titled 'Skyscraper Calendar' was published in India in July, 2013. It was created for the brand: KRRISH, by ad agency: Dentsu. This Direct medium campaign is related to the Industrial industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: Dentsu Marcom, Gurgaon, India
Art Director: Sumit Vashisth
Copywriters: Anish Nath, Kumar Saurabh
Production: Rajesh Bhargava
Printing and fabrication: DI Concepts
