Twist on it

Agency: The Martin Agency


The OREO brand is returning to the world's biggest marketing stage with a brand-new campaign. In the long-awaited Big Game spot, the iconic cookie brand is putting a spin on historical moments to show how the twist of an OREO cookie turns decision making fun.

Airing during the second quarter of the Big Game, the 30-second spot, titled "Twist on It," introduces a playful reality based on an essential part of the OREO cookie-eating experience: twisting the two halves of the cookie open and seeing which side the creme is on.

The ad welcomes viewers to a world where the twist of an OREO cookie plays a crucial role in the some of the most famous (and infamous) decisions, from the dawn of time to modern day. The delicious twist decides pivotal things like whether the Trojan Horse enters the city of Troy, if aliens really visited earth and more.

If there's one person who knows the power of making decisions, it's Kris Jenner. The longtime OREO cookie fan and family matriarch makes a cameo appearance within the spot in a clip that takes viewers back to the mid-2000s. In the flashback, Kris lets an OREO cookie decide whether to invite the world to keep up with her family — a major decision made simple with a twist.

Through this new commercial, created by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, the 110-year-old brand is proving that OREO cookies are still the cookie to keep up with. The spot, built on a strategy of engaging with fans, taps into the unique passion points and enduring cultural relevance of OREO cookies and meets fans where they are — like the Big Game!

This professional campaign titled 'Twist on it' was published in United States in February, 2024. It was created for the brand: Oreo, by ad agency: The Martin Agency. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 month ago.


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