Michelob ULTRA

Superior Beach

Agency: FCB New York


For nearly five decades, Anheuser-Busch has been producing Super Bowl commercials that have been imprinted in the hearts and minds of beer drinkers and football fans across the country. Today, America’s leading brewer announced it will once again return to the big game with the creative firepower of iconic beer brands Budweiser, Michelob ULTRA, and Bud Light.

“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations.”

As one of the game’s longest-running advertisers, Anheuser-Busch will return to Super Bowl LVIII with two and a half minutes of national advertising time, making Anheuser-Busch this year’s biggest Super Bowl advertiser within the beer and alcohol beverage industry. Budweiser, Michelob ULTRA, and Bud Light will be laser-focused on delivering what people expect and look forward to from the country’s biggest beer brands during this occasion.

Michelob ULTRA will continue to celebrate the different facets of “active living”. From its Super Bowl spot featuring one of the most followed athletes in the world, to the much-anticipated Michelob ULTRA Country Club event at Topgolf and everything in between. This year Michelob ULTRA, a superior light beer, will connect with “social athletes” from coast to coast, those who know that some of the most memorable moments happen when your active life and social life blend together.

This professional campaign titled 'Superior Beach' was published in United States in February, 2024. It was created for the brand: Michelob ULTRA, by ad agency: FCB New York. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 month ago.


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