It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category. A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.
This student campaign titled 'Cookie Lessons for All' was published in United States in July, 2021. It was created for the brand: Oreo, by ad school: Miami Ad School. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 6 media assets. It was submitted 8 months ago by Art Director: Aditi Cheryl Sobti of Miami Ad School.
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Aditi Cheryl Sobti
Art Director: Maria Diaz Diaz
Art Director: Jamal Means
Copywriter: Cecilia Minashes