GIC - Made of Bold

Agency: Forsman & Bodenfors


GIC has launched its first-ever animated film "Bold Sees the Bigger Picture".

Inspired by GIC's commemorative book, Bold Vision: The Untold Story of Singapore's Reserves and its Sovereign Wealth Fund, the film tells the history of how Singapore's reserves were managed from Singapore's early years to the founding of GIC.

It features original illustrations by Singaporean artist André Wee and an original soundtrack composed by MassiveMusic.

What's most impressive is that the soundtrack was performed by The Purple Symphony (TPS), Singapore's first and largest inclusive orchestra featuring people with and without disabilities.

TPS has been a GIC community partner since 2016.

The film took 10 months to make, starting with scriptwriting and storyboarding, to production, rehearsals, recording and finally rendering.

This professional campaign titled 'GIC - Made of Bold' was published in Singapore in November, 2023. It was created for the brand: GIC, by ad agency: Forsman & Bodenfors. This Content, Design, and Film media campaign is related to the Finance industry and contains 4 media assets. It was submitted 3 months ago by Executive Creative Director: HaiHa Dang of Balance.


Agency: Forsman & Bodenfors
Music / Sound: Massive Music
Creative Visual: Balance


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