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Oreo

The Yes or No Game

Agency: Publicis Groupe

Description

The relationship between parents and children faced a huge challenge in 2020: connect again with each other. Oreo helped them by creating a voice-driven technology game that adapted an old classic to teens' language.

This professional campaign titled 'The Yes or No Game' was published in Argentina in December, 2020. It was created for the brand: Oreo, by ad agency: Publicis Groupe. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Advertising Agency: Digitas, Buenos Aires, Argentina
Managing director: Juan Cáceres
Creative chairman Argentina and CCO Latam: Fernando Bellotti
ECD: Fabio Mazia
ECD Experience: Leo Orsolini
CD: Alberto Fernández
Creatives: Martín Racca, Nahuel Villagra, David Núñez, Martín Pettinari, Christian Arias, Estela Ferrandis, Arnaldo Aldana
Project leader: Bernardita Musa
Brand planner: Esteban Minoyetti
Experience planner: Juan Ciarlo
Integration lead: Juan Strassera
Media coordinator: Alejandro Diaz
Media planner: Daniel Devia
Production lead: Federico Puricelli
Producer: Cynthia Fornero
Production house: Landia
Director: Agustín Carbonere
Executive producers: Adrián D’Amario, Diego Dutil
Producer: Ale Panzitta
Photography: Diego Pavese
Art director: Ana Giovanoni
Custom design: Lucía Robles
Post-production coordinator: Julián López Coppola
Editor: Jerónimo Pérez Rioja

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