Vodafone Ireland


Agency: Grey London


Grey London debuts an epic campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY.
The first of its kind in Ireland, TV PLAY is an all-in-one smart entertainment hub with built-in soundbar and access to the best TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalised entertainment experience.

To match the quality entertainment experience that Vodafone TV PLAY provides, the creative team’s objective was always to produce a full 360 campaign that would in itself entertain and stand out, in epic proportions. Award-winning director Tom Green was engaged to bring his acute sense for drama and focus on characters to the TV spots. “Remote” shows a genre-hopping family fighting for control before being brought together by powerful entertainment. OOH, radio and print then demonstrate the wide breadth of content available via Vodafone TV PLAY, all under the creative concept, “Nothing Brings You Closer”.

The campaign will run across cinema, TV, digital audio, OOH, print, digital and social for several months. It follows Grey London’s “RED Family” ads of the summer, which focused on relatable family scenarios with gentle humour. Previous Grey London work also includes “Gigahome”, a touching film about a family staying connected when they need each other the most, and “Christmas Swim”, the highly popular festive spot which the brand has run for several years in Ireland.

This professional campaign titled 'TV PLAY' was published in United Kingdom in January, 2024. It was created for the brand: Vodafone Ireland, by ad agency: Grey London. This 360° medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 3 months ago.


CLIENT: Vodafone Ireland
Orla Nagle – Head of Brand
Niall Reynolds – Senior Marketing Manager
Clare Cummins – Brand Manager
Olivia Farrell – Brand Manager

AGENCY: Grey London
President – Conrad Persons
ECD – David Wigglesworth
GCDs – Chris Lapham and Aaron McGurk
Senior Creatives – Ben Lambert and Alex Mawby
Planning Partner – Fiona Keyte
Strategy Director – Thomas Bunnell
Managing Partner – Ayesha Datoo
Group Business Director – Kate Armishaw
Account Director – Genevieve Jayasekera
Senior Account Manager – Misha Patel
Account Executive – Tim Benson
Head of Production – Maxine Hose
Senior Producer – Tash Bedford
Assistant Producer – Eden Hastings
Content Producer – Jack Pethurst
Editor – Blake Dixon
Business Affairs – Sarah Scarlett
Head of Design – Liam Thomas
Designers – Felix Townsend, Stefan Klasener, Sarah Burns, Weronika Szklarek
Motion Designer – Kit Suman
Artworking – Nigel Miller
Head of Creative Operations – James McNichol

Production Company – Stink
Director – Tom Green
Executive Producer – Blake Powell
Producer – Sara Nouman
Service Co. Producer – Aleksandra Babic
1st AD – Radoc Vucic
DOP – Kristof Brandl
Production Designer – Goran Joksimović
Stunt Coordinator – Benjamin Cooke
Edit House – Trim
Offline Editor – James Forbes-Robertson
Edit House Post Producer – Harry Watts
Post Production – Electric Theatre Company
Colourist – Luke Morrison
VFX Supervisor – Alex Kulikov
Online Producer – Alasdair Patrick
Post Creative Director – Iain Murray
Sound Studio – Factory
Sound Engineer – Jon Clarke
Audio Producer – Ciara Wakley
Music Supervisors – Wake The Town
Composer/Music Arranger – Walter Mair

Mobil Delvac
Volvo Trucks


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