ADVERTISING

Vodafone Ireland

True Connections

Agency: Grey London

Description

Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new digital protection product. Secure Net uniquely works through Vodafone’s network, meaning it is available both inside the home on a fixed broadband connection for multiple devices, and outside on a connected device, helping ensure online time is spent safely.

Vodafone’s Secure Net ATL campaign, made up of TVC, VOD, radio, retail, social and digital, will run across multiple channels for six weeks, highlighting to parents and individuals the opportunity to protect their families and themselves online.

The campaign creative showcases Secure Net’s security and content features that help mitigate cyber-threats, improve security, and encourage families to explore the internet with confidence. It conveys two elements in its messaging, the product’s functionality, both its digital protection, parental controls and in-and-out-of-home capabilities, and the emotional element of how Secure Net offers parents peace of mind.

This professional campaign titled 'True Connections' was published in United Kingdom in July, 2022. It was created for the brand: Vodafone Ireland, by ad agency: Grey London. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 2 months ago.

Credits

Client Vodafone Ireland
Head of Consumer Brand Orla Nagle
Senior Brand Manager Niall Reynods
Brand Manager Clare Cummins

Creative Studio Grey London
Worldwide Chief Creative Officer Javier Campopiano
President & CCO Laura Jordan Bambach
ECD David Wigglesworth
Group Creative Directors Pedro Rosa & Roberto Kilciauskas
Creative Directors Pedro Rosa, Roberto Kilciauskas & Murray Allan
Creatives Flora German & Shivani Patel
CSO Raquel Chicourel
Planners Fiona Keyte & Thomas Bunnell
Managing Partner Nathan Gainford
Group Business Director Ayesha Datoo
Account Director Genevieve Jayasekera
Account Managers Clyde Hurst & Natasha Meisel
Executive Producer Nazneen Read
Senior Producers Caroline Connor & Lucy Edwards
Assistant Producer Alex Alcock-Fletcher

Production Company Biscuit Filmworks
Producer Benji Howell
MD/ EP Rupert Reynolds-MacLean
Head of Production Polly du Plessis
Production Manager Orla Bleahen
Production Designer Sarah Kingston
Director James Rouse
D.O.P. Mark Wolf
Post Producer Ellie McNaughton
Editing Company Untold Studios
Editor Bill Smedley
Colourist Julian Alary
VFX Artist Tom Moreland
Executive Post Producer Tomek Zietkiewicz
Music Artist Chris White
Composer Joshua Gibbard
Lead Sound Engineer Anthony Moore
Sound Engineers James Utting (TV) & Josh Campbell (radio)
Post Sound Producer Beth Massey
Audio Post Production: Factory UK

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