Vodafone Ireland

GigaHome 2022

Agency: Grey London


Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-Fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market.

The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for 6 weeks from 3rd October and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome.

The TV execution introduces us to a family, with separated parents who remain united in co-parenting their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It's clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up.

This professional campaign titled 'GigaHome 2022' was published in United Kingdom in October, 2022. It was created for the brand: Vodafone Ireland, by ad agency: Grey London. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 year ago.


Client Vodafone Ireland
Head of Consumer Brand Orla Nagle
Marketing Manager Niall Reynolds
Brand Manager Clare Cummins

Creative Studio Grey London
President&CCO Laura Jordan Bambach
Executive creative director David Wigglesworth
Group Creative Directors Pedro Rosa & Roberto Kilciauskas
Creatives Alex Mawby & Ben Lambert
Planners Fiona Keyte & Thomas Bunnell
Managing Partner Nathan Gainford
Group Business Director Ayesha Datoo
Account Director Genevieve Jayasekera
Account Manager Natasha Meisel
Producers Caroline Connor & Lucy Edwards
Assistant Producer Alex Alcock-Fletcher

Production Company Biscuit Filmworks
Producer Benji Howell
MD Rupert Reynolds-MacLean
Director James Rouse
D.O.P. Mark Wolf
Casting director Sarah Hone @ Ali Coffey Casting
Editing Company Work Editorial
Post Producer Ellie McNaughton
Editor Art Jones
Editor’s Assistant Miles Watson
Composer Vanessa Forero
Producer Joshua Gibbard, Siân Rogers
Music Production Company Siren @ Factory Ltd
Post Production Untold
Colourist Julian Alary
Executive Post Producer George Reid
VFX Artist Tom Moreland
Sound Company Factory
Sound Design & Mix (TV) James Utting (TV) and Anthony Moore
Sound Design & Mix (Radio) Josh Campbell
Photographer Liam Murp


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.