Description
With the arrival of summer vacation, Valparaiso Adventure Park set out to strengthen its position as Maranhão's leading summer destination without relying on promotions or discounts. At the same time, the campaign needed to reinforce a brand belief the park had already embraced: encouraging people to disconnect from their devices and reconnect with each other.
Rather than positioning technology as the enemy, we reimagined one of the digital world's most familiar symbols to communicate the value of real-life connections in a simple and memorable way. Inspired by the concept of Airplane Mode, the campaign "Turn On Fun Mode" invited people to switch from their fast-paced routines to meaningful moments of fun with family and friends.
Instead of simply promoting the park as a leisure destination, we positioned Valparaiso as the place where genuine connections happen naturally through shared adventures, unforgettable experiences and memories worth keeping.
The campaign was supported by a comprehensive media strategy spanning OOH, DOOH, television, indoor media, digital platforms and radio, ensuring broad reach and consistent messaging throughout the summer season.
This professional campaign titled 'TURN ON FUN MODE' was published in Brazil in January, 2026. It was created by ad agency: SOU. This Design, Digital, and OOH Outdoor media campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted about 15 hours ago by Sou Comunicação.
Credits
Agency: SOU
Client: Valparaiso Adventure Park
Creative Directors: Bruno Sousa, Moises Sousa
Account Executive: Joubert Ribeiro
Art Directors: Bruno Sousa, Felipe Damasceno
Copywriter: Oseias Oliveira
Image Production: Imago Studio
