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Turn Off Your Brand

Agencies: HOY Buenos Aires Havas Argentina

Description

HOY and Havas joined the celebration of Earth Hour with their clients, intervening the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in.

At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andrómaco, Aveno, Buquebus, Claro, Dermaglós, Flybondi, Fundación Vivienda Digna, JVC, Hipoglós, LÓreal, Movistar, Puma, Renault and Tuenti, among others.

"We believe in the positive impact we can generate by connecting our customers, consumers through relevant media, it is part of our task, responsibility, and commitment to the community. We know the importance that brands, and companies give to sustainability today and we are very proud to have completed this project. I want to take this opportunity to thank all the clients and media that joined us," said Carolina Sabha, COO of Havas Media Group Argentina.

Malu Donaire, General Creative Director, and Hernán Damilano, Head of Craft and Innovation, both from HOY, added: "We wanted to share a reflection on the impact we can generate with less impact on the environment. TURN OFF YOUR BRAND shows us that design can also be a tool that helps us to be more sustainable".
The action was carried out on more than 30 LED screens which were turned off, at the same time, at 8.30 pm on March 26th, generating a reach of 13.2M, an impact on more than 55 national media, and reaching 56.4M people.

This professional campaign titled 'Turn Off Your Brand ' was published in Argentina in June, 2022. It was created by ad agencies: Havas Argentina and HOY Buenos Aires. This Experiential, Integrated, and Outdoor media campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted 2 months ago.

Credits

COO: Elina Mendez
CCO: Tony Waissmann
DGC: María Luján Donaire
Head of Craft and Innovation: Hernán Damilano
Art Director: Carlos Meza
Copywriter: Kike Raboy
Agency Producer: Marcelo Vega
Editing: Melina Gennaro
PM: Lola Manzur
COO Havas Media Argentina: Carolina Sabha
Trader Havas: Noelia Mansilla
Marketing Director: Dulcinea Sedam

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