Description
According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news.
That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.
This professional campaign titled 'Trending Botics' was published in Brazil in February, 2019. It was created for the brand: Congresso em Foco, by ad agency: FCB. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 6 years ago.
Credits
Advertising Agency: FCB Brazil, São Paulo, Brazil
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões
Creative Directors: Marco Monteiro, André Pallú
Art Directors: Antonia Zobaran, André Vervloet, Bruno Castellotti
Copywriter: Leonardo Marçal
Planner: Bianca Reame
Client Approval: Sylvio Costa, Edson Sardinha
Client Services: Elton Longhi, Anna Sant'Anna, Rafael Cardoso, Karoline Araujo
Project Management: Suelen Mariano
Art Assistant: Pevê Azevedo
Technology: Marcelo Arteiro, Emerson Queiroz
