Royal Canin

Drooling dog

Agency: Heye


We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of "Royal Canin Great Dane" dog food!
Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauwörth; Placarding: awk Außenwerbung GmbH, Hamburg
Account Executives: Jana Kruse; Image Editing: Max Hornäk, Installation: André Martens

This professional campaign titled 'Drooling dog' was published in Germany in December, 2009. It was created for the brand: Royal Canin, by ad agency: Heye. This OOH Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Heye & Partner GmbH, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Agency Producer: Corinna Bonsen



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