During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info.
This professional campaign titled 'Proud Timetables' was published in Sweden in July, 2017. It was created for the brand: Västtrafik, by ad agency: Forsman & Bodenfors. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Lars Jansson
Copywriter: Pontus Caresten
Designer: Christoffer Persson