Humans have been harming nature for a long time. We lack empathy and do not understand the importance of flora and fauna in our ecosystem. It has led to thousands of species to get endangered. Trails is a browser-based platform launched in partnership with the World Wildlife Fund. It helps to create a bond between humans and wildlife through various 360 videos of endangered animals in their natural habitat. They can be viewed on any personal device or a virtual reality headset. Trails help us realize that these animals are an important part of our collective ecosystem and they need to be saved.
This student campaign titled 'Trails' was published in Germany in October, 2020. It was created for the brand: WWF, by ad school: Miami Ad School. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Creative Technologist: Paras Juneja.
Advertising School: Miami Ad School, Hamburg, Germany
Creative Technologist: Sukratti Jain, Paras Juneja