Brazil is a very big country, known for its challenging economic policy. Investing in a magazine whose credibility is not questioned is a huge achievement. And that's exactly what the campaign wanted to communicate by valuing its legacy in covering the major political, economic, technology and business issues over the past 50 years. For this, we studied, one by one, over 1200 covers and created a timeless relationship since issue number 1, released in 1967.
This professional campaign titled 'Tracking the Economy' was published in Brazil in July, 2017. It was created for the brand: EXAME, by ad agency: F.biz. This Print medium campaign is related to the Media industry and contains 6 media assets. It was submitted about 4 years ago.
Advertising Agency: F.biz, São Paulo, Brazil
Chief Creative Oficer: Guilherme Jahara
Executive Creative Director: Fabio Astolpho
Content: Renata Longhi, Thiago Luna
Copywriter: Douglas Spernega
Art Director: Tarso Soares
Art Finalization: Ricardo Martinelli
RTVC: Iara Demartini, Camila Serena, Amanda Costeski
Audio: Max de Castro, Fabricio Modesto, Ricardo Camera, Kiki Eisenbraun, Penélope Jéssica / H.A.M. NYC
Print: Paulo Espinoza
Retouch: Marcio Lima
Review: Eliane Arakaki, Renata Garcia, Ana Zolin
Approval: Andrea Abelleira, Leander Moreira, Carolina Cueto