BIG W Lego Jurassic World

Toy Mania, the Race to the Greatest Toy Event in the Universe.

Toy Mania, the Race to the Greatest Toy Event in the Universe.

Toy Mania 15

Toy Mania Jurassic World Race

Toy Mania Barbie & He-Man Race

Toy Mania Lego Race

Making of Toy Mania BIG W


Australia's Toy Mania is where you can get the latest and greatest toys at BIG W. This year even the toys themselves are racing in, featuring Jurassic World, Lego, He-Man & Barbie.

This professional campaign titled 'Toy Mania, the Race to the Greatest Toy Event in the Universe.' was published in Australia in June, 2022. It was created for the brands: BIG W, Jurassic World, and Lego, . This Content, Digital, and Film media campaign is related to the Toys industry and contains 8 media assets. It was submitted 12 months ago.


Client BIG W: Claire West – Head of Marketing – Brand and Strategy
Doug Sexton – Marketing Manager, Campaigns
Amie De Grussa – Assistant Marketing Manager, Campaigns
Creative Agency: Blue Dot BIG W
Carly Bowra - Head of Marketing / Creative
JK - Senior Creative, Design Manager
Ken Buchan - Creative Lead
Sarah Troon - Copywriter
Warren Marshall - Copywriter
Cheryl Sharma - Campaign Manager
Dave Clough - Art Director
Daragh Ledwidge - Art Director
Sam Curcio - Art Director
Nathan Viranian - Digital Designer
Scott Murray - Digital Designer
Kellie Tissear - Content Studio Lead
Kirsten Caly - Senior Producer
Sofie Matula - Senior Producer
Production: Photoplay | Playtime
Jonothan Chong aka Dropbear - Director
Florence Tourbier - Exec Producer
Tom Slater - Senior Producer
Simon Higgins DOP
Karla Milat - Art Director
Post Production in partnership with Hogarth Worldwide
Anthony Aston, Michael Gie, Adam Moses - Rumble Studios, Post SFX
Chris Grocott - White Chocolate Post Comp
Ramesh Sathiah - Massive Music


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