When did you stop building?

School: Southern Methodist University


LEGO has always been known for celebrating the imagination of children, but the brand has several new product lines for adults. Here they challenge the “kids” who grew up, let life get in the way, and lost touch with their creativity.

This student campaign titled 'When did you stop building?' was published in United States in December, 2021. It was created for the brand: Lego, by ad school: Southern Methodist University. This Film medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 2 years ago by Elizabeth Skrmetta of Southern Methodist University.


Advertising School: Southern Methodist University, Dallas, United States of America
Art Director: Elizabeth Skrmetta
Copywriter: Ethan Rios

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