Doğan Kitap

''It Turns Out I'm a Feminist”' Book Guerrilla

Agency: Gagarin Istanbul

Apparently I Have Been a Feminist Book Guerrilla


The cover of the book published by Doğan Kitap "It Turns Out I'm a Feminist”, was a cross-stitch work. We have prepared an exact replica of this cover as cross-stitch tablecloths. We spread these tablecloths on the tables of 5 different cafes in the Moda district of Kadıköy, where the "Women's Movement" is very active. We also framed these covers and hung them on the walls with special permissions from the cafes. During a week in Moda, we directly touched about 1000 people who visited cafes, and we also enabled tens of thousands of people from our social media to see this guerrilla work with the case post we’ve prepared.

This professional campaign titled '''It Turns Out I'm a Feminist”' Book Guerrilla' was published in Turkey in June, 2022. It was created for the brand: Doğan Kitap, by ad agency: Gagarin Istanbul. This Experiential medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Gagarin İstanbul / Turkey
Creative Director: Utku Yasavul
Art Director: Başak Hüner
Copywriter: Yaren Samur

Cabal Creative ...


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