While the time children spend on screen and on pre-planned activities is increasing, their curiosity is decreasing. We created a series of lego sets that encourage children to ask more questions. By removing certain elements, we create new questions and allow for educational conversations between children and their parents.
This student campaign titled 'Blocks of Change' was published in United States in July, 2021. It was created for the brand: Lego, by ad school: Miami Ad School. This Experiential medium campaign is related to the Toys industry and contains 1 media asset. It was submitted 10 months ago by Art Direction Student: Jess Rasiel.
Advertising School: Miami Ad School, Atlanta, United States of America