The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe.
This professional campaign titled 'Too Many T’s – Featuring Alexa' was published in Germany in March, 2018. It was created for the brand: Too Many T's, by ad agency: Serviceplan. This Content medium campaign is related to the Music industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Serviceplan, Munich, Germany
Lyrics / Vocals: Ross Standaloft, Leon Rhymes
Producer / DJ: Sam Lewis-Wall
Music Supervision: henanX
Music Creative: Henan Wensink
Global Chief Creative Officer: Alexander Schill
Creative Directors: Franz Röppischer, Lorenz Langgartner
Art Directors: Saurabh Kakade, Pedro Gropo
Editor: Dennis Fritz
Audio / Video Production / Assistant Producer: Robin Karow Film
Assistant Producer / DoP: Christoph Werner