Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling.
This student campaign titled 'Seamless - Remote Control, Seamless - Smart Planning, Sea...' was published in Germany in September, 2017. It was created for the brand: BMW, by ad school: Miami Ad School. This Digital medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Directors: Kushal Birari, Stefan Rotaru
Copywriter: Philip Ziegler