Using optical illusion, this print ad visualizes the effect of switching to green energy: cutting down carbon dioxide emission. When people stare at the green button on the ad for approximately 20 seconds, they will see the C in CO2 disappears, turning the visual from CO2 into O2.

This student campaign titled 'CO2' was published in United States in March, 2018. It was created for the brand: Ecotricity, by ad school: Miami Ad School. This Print medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Miami Ad School, New York City, USA
Art Director: Dagny Rozniak
Copywriter: Kim Truong

Ghent University


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