This is a tricky one. In this campaign we decided to use an audience that is typically not a McDonald’s target. We picked characters who are (on paper) too cool for their own good to be seen with a burger. But the force is and always has been strong with the Golden Arches. The value offer of this campaign was very appealing both price- and product-wise. With the working title “Poker Faces”, the creative stories evolve around three hard-nosed, stiff upper lip folks getting through the impossible struggle. And quite a fight it is.
This professional campaign titled 'Too Cool For McDonald’s ' was published in Estonia, Latvia, and Lithuania in January, 2023. It was created for the brand: McDonald's, by ad agency: TBWA Latvia. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted 11 months ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.
Creative Director: Edgars Stanga
AD: Inta Brūniņa
Account Direction: Kristīne Kalniņa, Kristīna Bēvalde
Production: Film Angels Productions Ivo Ceplevics Katrina Kreslina
Director: Janis Nords