I am "me" not just a she

Our campaign for Manik Chand, 'I am me, not just a she' aimed to celebrate the individuality and self-expression of women through special occasions such as Diwali and Bhai Dooj. The elegant necklaces, statement earrings, bracelets and other pieces were designed to make women feel confident, empower women to embrace their true selves and break free from societal stereotypes.

The campaign was not just about showcasing jewellery but also about empowering women to be true to themselves and celebrate their diversity. We believe that every woman is unique and special in her own way, and our campaign was a tribute to that belief. The soft and somber tone of the campaign reflected our message that true beauty comes from within and should be celebrated. We hope that our campaign was able to inspire and empower women to embrace their individuality and be proud of who they are.