Description
Inspired by the ancestral indigenous habit of gifting to strengthen bonds, we developed the #TOGETHERBAND All Amazon. The bracelet, made in collaboration with the Yawanawá indigenous community, uses materials extracted from the Amazon rainforest, such as açaí seeds and other materials that shouldn't be in nature, like plastic and metal from illegal weapons seized in forest preservation areas.
Taking advantage of the fact that Banco do Brasil would be participating in agendas with major world leaders during the UN General Assembly in NY, the main media outlets would be present to cover the action and the institution's stance on environmental and Amazon rainforest protection.
We took this opportunity to launch the bracelet and shed light on the issue.
With the topic heated in the media, the bracelet was used to spark curiosity and captivate Wall Street investors in important meetings. The meetings always started with the most important agenda: the importance of investing in the preservation and development of the rainforest.
This professional campaign titled '#TOGETHERBAND All Amazonia' was published in Brazil in June, 2024. It was created for the brand: Banco do Brasil, by ad agency: Terruá. This Experiential and Integrated media campaign is related to the Finance industry and contains 3 media assets. It was submitted over 1 year ago by Terruá.
Credits
Creative Agency: Terruá
CEO: Moisés Gomes
VP: Martha Leticia
Geral Manager Director: Ana Paula Bulus
Creative Director: Duda Moreira Salles
Supervisão de Criação: Thiago Vieira
Creative: Duda Moreira Salles, Thiago Vieira, Juan Sales e Lucas Costa
Account Director: Carol Maiorana e Lili Portela
Account: Amanda Beatriz
Planning Director: Michelle Borborema
Planning Manager: Renata Sampaio
Production Director: Deko Barreto
Production: Adriely Holanda
Motion Graphic / Editing: Pedro Neto
Traffic: Murillo Lopes
Backoffice: Laura Sousa e Thayná Silva
PR agency: Oficina da Palavra
Event Organization: Patricia Marins, Liliane Pinheiro e Natalia Lima
Event and Public Relations: Oficina
Director: Natalia Lima
Global Consultant: Giovanna Jardim
Public Relations Consultant: Luiza Duarte
Audio Visual Consultant: Caio Guatelli
Partner Agency - W/McCann
CEO: André França
VP executive and Geral Director Manager of WMcCann Brasilia: Patrícia Andrade
CCO: Dani Ribeiro
Creative Director: Eric Sulzer
Associate Creative Director: Raoni Leão
Creative: Anselmo Ferreira, Raoni Leão
Business: Dilma Lima, Viviane Oliveira, Gabriella Miranda, Thais Santos e Angela Saliba
COO & CSO: Renata Bokel
Planning: Ricardo Bauab
Content: Josane Muriel
Media VP: Andreia Abud
Media: Giuliana Chekin, Glenda Tugumia, Raquel Assunção, Mireille Terra, Anderson Lima, Fernanda Novaes e Bianca Amarante
BI: Felipe Borges, Luis Paes, Juan Brandão e Arthur Arruda
Production Director: Camila Naito
Integrated Production: Camilla Mendes, Lívia Gouveia, Taíta Kuhn, Fabiana Dias
Bottletop #TOGETHERBAND:
Laura Yawanawá
Tashka Yawanawá
Edivaldo Yawanawá
Co-Creator: Cameron Saul
Co-Creator: Jon Lee
Content Executive: Jessica Jurkshart
Head of Graphic Design: Rob Jones
Film Producer: O2 Filmes
Director: Renato Amoroso
Executive Production: Flavia Zanini, Ed Tamachiro, Tiemi Fujise
Account: Rejane Bicca, Ivan Caetano, Rafa Naldinho
Aftercare: Nany Lucena, Breno Panfili
Editing: Rodrigo Kassab
Post Production: O2 Pós
Sound Producer: S de Samba
Musical Direction: Diego Guimarae e MC Kurumi
Executive Production: Meg Magro
Locution: Camila Para Mirim da Silva
Digital Production: André Nagae
Projects: Nathalia de Brito e Renata Spindola
Public Relations: Kerena Neves e Giulia Camargo
Audio Producer: Audiotech
Casting Voices: Rosane Pereira
Locution: Carol lapolli - Gasoda Surui
Editing: Paulinho Goés
Sound Treatment: Paulinho Goés
Sound Effects: Marcelo Brandão
TogetherBand Videos: MM Artes Visuais
Director: Maihara Marjorie
Assistant Director: Leandro Bevilacqua
Photography Direction: Cauã Csik e Pedro de La Fuente
Editing: Eduardo Meneghelli
Post Production: White Widow
Indigenous: Angela Mendes, Beka Munduruku, Luiara Borari, Karai Djekupé, Puyr Tembé, Cacique Raoni, Maial Paiakan Kaiapó, Cacique Megaron, Txai Surui
Artistic Agency: Zion
Conception / Artistic Director: Warley Alves
Executive Director: Gabriela Mendes
Artistic Director / Curation: Batman Zavareze
Music Director: Aíla
Music Director: Russo Passapusso
Creative Director: Filipe Cartaxo
Creative Director / Curation / Visual Art: Roberta Carvalho
Scenographer: Andrey Hermuche
Audiovisual Creative Director: Diego Lisboa
Costume Director: Day Molina
Movement and Choreography Director: Bella Fernandes
Technical Director: Hugo Damatta e Paul Lewis
Light Design and Visual Creative / Animation: Julio Parente
Technical Coordinator / Visual Creative / VJ: Caio Fazolin
Visual Creative / Animation: Eduardo Souza e Tatiane Gonzalez
Artists: Aíla, Carlinhos Brown, Dj Méury, Djuena Tikuna, Fafá de Belém, Felipe Cordeiro, Manoel Cordeiro, Glicéria Tupinambá, Jéssica Tupinambá, Kaê Guajajara, Owerá, Patrícia Bastos, Tiganá Santana, Baianasystem, Olodum, UAPI
