Siemens Siemens Healthineers

Magnetic Stories (case study)

Agencies: Area 23 IPG IPG Health


Imagine the daunting roar of an MRI machine, reaching decibel levels louder than a military jet. Now, consider the impact on a child undergoing cancer treatment. Siemens Healthineers introduces "Magnetic Stories", an innovative technology transforming terrifying MRI sounds into enchanting children's audio books.

This pioneering campaign seeks to replace anxiety with awe and fear with fascination, ensuring young patients experience a journey of magic and wonder during medical procedures. By harnessing the power of storytelling, Siemens Healthineers aims to redefine healthcare experiences, making them not just tolerable, but inspiring for every child in need.

This professional campaign titled 'Magnetic Stories (case study)' was published in United States in June, 2024. It was created for the brands: Siemens and Siemens Healthineers, by ad agencies: Area 23, IPG, and IPG Health. This Audio, Content, and Experiential media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 month ago by LLLLITL.


Brand: Siemens Healthineers, USA.
Creative Agency: AREA 23 (an IPG Health network company), New York.
Production Companies: BRO Lisbon, SONIDO Lisbon, and Tempest Originals Custom Carpentry Brooklyn.
Post Production Company: Ars Thanea Warsaw.
Publishing House: Grupo Leya Lisbon.

Banco do Brasil


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.