November 20th is a very important and sensitive date in Brazil: The Black Awareness Day. And for Banco do Brasil is extremely important that it takes a position on the issue, being considered a century company that values Brazilians and influences the country’s development.
With this context, Banco do Brasil did what everyone expects, but few achieve: producing a campaign with a 100% black team, including the casting, led by black employees.
Thus, the brand communicates an authentic and legitimate message: be conscious today and always.
This professional campaign titled 'Black Awareness Day' was published in Brazil in November, 2023. It was created for the brand: Banco do Brasil, by ad agency: Brivia. This Content, Digital, and Experiential media campaign is related to the Finance industry and contains 5 media assets. It was submitted 3 months ago by executive creative director: alex coelho of brivia.
Advertising Agency: Brivia
Art Director: Alex Coelho
Copywriter: Alex Coelho
Stage Director: Viviane Santos
Photograph Director: Fydell Botti
Photographer: Bulldog Studio
Production Company: Malala Filmes