Together We Fly Higher

Today, HOKA, one of the fastest-growing performance footwear and apparel brands in history, introduces its 2025 global brand campaign, developed in partnership with its creative agency of record, Anomaly. The new brand campaign, “Together We Fly Higher” celebrates the power of community. Through IYKYK moments, it represents the highs and lows of the journey of training and race day that only real runners would recognize. It tells the story of a runner's individual progress fueled by the collective, whether propelled forward by the support of a coach, fellow runners or a family member. The new global campaign will stay true to HOKA’s core brand values as a human-first performance brand, reinforcing the brand’s commitment to inspiring, connection and bringing people together, while also motivating individuals to take bold leaps toward personal progress.

A powerful anthem film set to the tune of Bob Dylan’s “Shelter from the Storm” sits at the center of the campaign and captures real and authentic moments between actual runners and their real-life run communities during pivotal points in their running journeys. Through bold and striking visuals, HOKA’s anthem film features individuals in raw and intimate settings, highlighting how the encouragement of others helps us push past our limits, explore new challenges, and experience greater freedom and connection through sport.

In addition to HOKA’s anthem film, two short films, Together: Ultra Commitment and Together: Quiet Rituals, capture the nuances of a runner's world and showcase the moments that define the running experience. These will debut later this season. These films continue to highlight the crucial role of support systems, underscoring how individuals’ pursuit of progress is nurtured by the strength of their community.

The campaign goes live today, July 10, across CTV, OOH, digital, owned media, and paid social across HOKA affiliated social media platforms; Instagram, TikTok, Meta, HOKA TV, X/Twitter, Strava, and LinkedIn.