Send it Your Way

Royal Mail has launched its first-ever talent-led campaign to showcase the ease and convenience of its modern parcel-sending services.

Devised by independent media agency the7stars, this marks Royal Mail’s biggest brand campaign to date, with its largest multi-channel rollout. It debuts tonight across ITV, Channel 4 and Sky.

Produced by all things and directed by Pete Roe, the 30-second spot offers a fresh take on Royal Mail’s Send it Your Way creative platform, featuring a cross-channel talent lineup of much-loved presenters and comedians, each devising fantastical ways to send and return a parcel.

The spot opens with ITV presenter and comedian Judi Love, whose eager dog is tasked with delivering a parcel to Scotland. Next, Channel 4’s The Last Leg co-host Josh Widdicombe preps a DIY rocket laden with parcels, ready for lift-off. Finally, former footballer and Sky pundit Micah Richards tears across a TV studio in a golf cart, parcel in tow.
The second half of the film brings viewers back to reality, as the presenters demonstrate just how simple it is to use Royal Mail’s new services. Judi effortlessly drops her parcel into a Postbox using the Royal Mail app. Josh deposits his deliveries into a secure parcel locker, and Micah hands his parcel over at a local shop.

The ad closes with each presenter exiting their Royal Mail location—mission accomplished—as the voiceover explains: “With over 130,000 parcel points, sending has never been easier.”

The campaign runs across linear TV, BVOD and SVOD platforms and targets key programming including Celebrity Gogglebox, Coronation Street, Formula 1, Sky News and coverage of the Women’s Euros in a surge strategy at launch.

The AV activity is supported by radio, outdoor billboards, social and digital channels.
A nationwide programmatic OOH campaign by AMV will optimise targeting across high dwell time formats in roadside and transport environments.

All activity is planned and booked by the7stars and runs throughout July, with a further burst planned for October focusing on sending and collecting services.