We Are All Born To Fly

Today, HOKA, one of the fastest-growing performance footwear and apparel brands in history, has announced a new brand anthem, developed in partnership with its creative agency of record, Anomaly. The launch comes on the heels of the highly anticipated opening of HOKA’s flagship store in New York City which will showcase the brand's latest campaigns and vividly bring the brand ethos to life.

The new brand campaign, “Bird’s Eye,” taps into the brand’s origins of being founded in Mont Blanc and tells the story of joyful human flight. A 60-second spot sits at the center of the campaign, showing that with HOKA people can fly too, as seen through the eyes of a bird. With captivating aerial POV shots, the film follows a bird that joins trail runners, hikers, road runners, casual runners, and all kinds of movers in epic flight from the top of the mountain onto the roads – discovering that these runners feel the same excitement, the same freedom from flying. Like the bird itself, the campaign reiterates a powerful truth: We Are All Born To Fly.

In tandem with the launch, the brand is launching an immersive Trail Training Program that pairs a group of core and lifestyle media, and influencers to receive the chance to train alongside HOKA coaches, athletes, and ambassadors like Cal Calamina and Latoya Snell.

“Bird’s Eye” builds on the “Murmuration” campaign developed by Anomaly in June of last year. It goes live today across broadcast, OTT, digital video, OOH, social, and digital.