Wearing uncomfortable shoes feels like torture on your feet. Hoka sneakers use materials designed for comfort so they won't kill your feet. For the experiential portion of this campaign, the cushion used in Hoka sneakers is installed on staircases near public transportation hubs to catch people on their commutes.
This student campaign titled 'Tortured Tootsies' was published in United States in November, 2022. It was created for the brand: Hoka, by ad school: S.I. Newhouse School of Public Communications. This Experiential and Print media campaign is related to the Fitness and Health industries and contains 1 media asset. It was submitted about 1 year ago.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Jordan LeVeille
Copywriter: Jordan LeVeille
Instructor: Mel White