Description
Hoka makes the best shoes to help endurance athletes go further physically, but now, in partnership with Active Minds, they are helping their athletes go further mentally too. People often use running as a mental health outlet, and the simple act of smiling, even if forced, release endorphins that can reduce stress and improve running efficiency. Using audio tracking and AI technology, the GoFurther app reminds runners to smile to go further both mentally and physically.
This student campaign titled 'Go Further' was published in United States in December, 2024. It was created for the brands: Active Minds and HOKA, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Other, Sports, and Sportswear industries and contains 5 media assets. It was submitted about 2 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Daniel Arougheti
Instructor: Mel White