Today they didn't find me

Socialab’s impactful print campaign in Greece brings attention to children’s safety in schools. Commissioned by Focus Bari, a leading research agency, this powerful print highlights the serious issue of bullying. Developed in response to a recent Focus Bari survey revealing that over half of parents worry about their children’s safety at school, Socialab’s design aims to spotlight the urgency of this problem.

The creative concept centers around a school bathroom – a common hiding place for children trying to avoid bullies – and uses the haunting phrase, “Today, they didn’t find me,” capturing the silent fear many children experience daily. Through this stark portrayal, the campaign calls for immediate action to combat bullying in schools and create safer environments for all students.