Got balls?
Description
"Got balls?" is an initiative to raise awareness of prostate cancer while raising money for the Swedish Movember movement called The mustache fight. To do that, we used a familiar shape from our own and internationally well-known logo. Not an easy sell and lots of stakeholders and brand guardians to convince to be able to do the most forbidden thing – turn our most valuable brand asset into a pair of testicles and shoving them in people's faces throughout November.
This professional campaign titled 'Got balls?' was published in Sweden in November, 2024. It was created for the brand: Three, . This Print medium campaign contains 1 media asset. It was submitted about 1 year ago.
Credits
Tre Creative Agency
Anton Holmstrand, Art Director
Robin Westerback, Copywriter
Ludvig Ehrenstråhle, Creative Lead
Niklas Meijer, Graphic Designer
Helena Garcia, Designer
Malin Burén, Project Manager
Mirja Kais, Head of Creative Agency
Tre Consumer Marketing
Johanna Andrén, Marknadschef
Maria Lilja, External Communications Manager
Lovisa Tivelius, Sales Marketing Manager
Simon Post, Head of Media
