Millennials and Gen Z-ers always want the latest smartphone in their hand, it’s crazy. Sometimes it doesn’t even matter if this means they’re gonna be broke for a few weeks.
To show young consumers that they’re better off buying their new phone with the payment plans from VIVA, we used a fun metaphor well rooted on the meme-world they know so well.
This professional campaign titled 'Broke Meals' was published in Bolivia in September, 2020. It was created for the brand: VIVA, by ad agency: McCann. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 2 years ago by Chief Creative Officer: Gonzalo Bagnasco Rodríguez of McCann Bolivia.
Advertising Agency: McCann Bolivia
Chief Creative Officer: Gonzalo Bagnasco
Creative Director: Matías Galarza
Creative Director: Mauricio Sanjinés
Art Director: Xavier Arandia
Art Director: Mauricio Sanjinés