Description
Created for World Elder Abuse Awareness Day, The Only Marks reminds us that the only marks older people should carry are those left by time.
Through striking close-up images of aging skin, the campaign transforms wrinkles into symbols of memory, resilience and a life well lived. In contrast, it reveals the wounds caused by violence, reminding us that abuse should never become part of anyone’s story.
By turning the human body itself into the message, the campaign raises awareness about elder abuse and reinforces the importance of dignity, protection and respect for older adults.
This professional campaign titled 'The Only Marks' was published in Brazil in June, 2026. It was created for the brand: GEAP Saúde, by ad agencies: Borgo Estratégia & Design and Four Nexus. This Digital, Integrated, and Print media campaign is related to the Health, Professional Services, and Public Interest industries and contains 3 media assets. It was submitted 5 days ago by contato@borgo.cc: Borgo of Borgo Estratégia & Design .
Credits
Client: GEAP Saúde
Advertising Agency: Borgo Estratégia e Design / Four Nexus, Vitória, ES, Brazil
Creative Director: Guilherme Borgo
Art Director: Ricardo Moretzsohn
Copywriter: Ricardo Rocha
AI Artist: Ricardo Moretzsohn
Retoucher: Ricardo Moretzsohn
Account Directors: Augusto Sodré / Bruno Ferreira
