Description
As the Summer of Soccer reaches its peak, Heineken has launched a new Out-of-Home campaign that translates soccer terminology into the American sports language fans already know, using familiar football, baseball and basketball language to help U.S. audiences feel more fluent in the game — and more able to join the soccer conversation this summer.
The launch is the latest in a busy Summer of Soccer for Heineken. In May, the brand introduced Heineken Fan Volunteers, a first-of-its-kind initiative tapping unused Volunteer Time Off (VTO) policies to let fans take time off work to watch midday matches together. Over 1,700 fans have signed up. The brand also rolled out a Bar Finder tool, pointing fans to 400+ bar experiences in markets including New York/New Jersey, Miami, Dallas and Atlanta, and staged a real-time “Fan Rescue” in Boston, delivering emergency beer to Scotland’s traveling fans after local bars ran dry.
All of it ladders up to Heineken’s global platform, “Fans Have More Friends,” rooted in the idea that a shared passions can turn strangers into friends.
This professional campaign titled 'Soccer, Translated' was published in United States in June, 2026. It was created for the brand: Heineken, by ad agency: LePub New York. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: LePub New York
